Outdoor advertising is an effective and low-cost means of communication for businesses.
With substantially more working single-parents, longer commutes and more miles being driven by a record amount of vehicles, the audience for outdoor is growing at an extremely rapid pace. All the while, the competing media has become more and more fragmented by the addition of thousands of satellite and cable TV channels, Internet sites, magazines and newspaper publications, leaving outdoor as the one medium that can’t be missed or diluted. The outdoor industry has enjoyed a recent boom in outdoor use as more businesses than ever last year turned to outdoor advertising as their most cost-effective means of reaching their customers. Billboards are high-impact as well as low-cost and they convey the message day or night and rain or shine.
With the advent of printed vinyl covering, the advertiser can also rely on a consistent photo-quality finish. It is not surprising that over 250,000 businesses used billboards to post their advertising messages last year.
Billboards are often the last advertisement viewed before the point-of-purchase and are irreplaceable when giving directional aid to travelers and tourists. Billboards provide the tourist or traveler with immediate assistance when entering unfamiliar surroundings with the need to find lodging, food or fuel.
Public opinion polls show that most Americans use billboards when traveling for immediate buying decisions. In a recent study, nearly three-quarters of the customers for budget and economy hotels were influenced in their choice of lodging by directional billboards.